Which of the following is not a benefit of Amazon Brand Analytics?

  • Detailing the percentage of purchases that are made as repeats versus first time customers.
  • Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
  • Providing visibility into the most commonly used shopping queries across Amazon.
  • Comparing metrics before, during, and after a campaign against an indexed baseline of performance

The correct answer is:

  • Comparing metrics before, during, and after a campaign against an indexed baseline of performance.

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