Which of the following is FALSE about sales emails?

  • The content should focus more on the buyer’s needs than the seller’s needs.
  • Many messages get marked as spam based solely on their subject line.
  • Personalization is important to success when writing to prospects.
  • Typically, buyers prefer a phone call to receiving an email.

The correct answer is:

  • Typically, buyers prefer a phone call to receiving an email.

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