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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Reporting Certification

Which of the following is an example of a lagging indicator?

March 17, 2021 Certificate Land

Meetings scheduled
Deals won/lost
Demos or sales presentations
Referral requests

The correct answer is:

Deals won/lost.

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← Which of the following is an example of a leading indicator?
What is the purpose of a multi-touch revenue attribution report in HubSpot? →

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