Which of the following is an accurate definition of what a content marketing campaign involves?

  • Creating and posting content ad-hoc when you have the time
  • The creation of time-sensitive content that can be published through various channels
  • Regularly emailing customers with news about a business’s products or services
  • The creation and promotion of online materials with the goal of increasing interest in a product or service

The correct answer is:

  • The creation and promotion of online materials with the goal of increasing interest in a product or service.

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