Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
Preparation is not critical if you have enough experience.
To guarantee that the client will make a decision by the end of the meeting.
To prepare for potential objections that the client may have.

The correct answer is: