Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

  • Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
  • Preparation is not critical if you have enough experience.
  • To guarantee that the client will make a decision by the end of the meeting.
  • To prepare for potential objections that the client may have.

The correct answer is:

  • To prepare for potential objections that the client may have.

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