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Amazon Retail for Advertisers Certification 

Which of the following best describes conversion share?

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  • Percentage of all clicks that an ASIN received relative to a particular shopping query.
  • The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
  • Percentage of all conversions an ASIN received relative to a particular shopping query.
  • The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.

The correct answer is:

  • Percentage of all conversions an ASIN received relative to a particular shopping query.

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