Which of the following are true statements regarding why brands are carrying more importance in Google’s relevancy algorithm? (Select all that apply.)

  • Users appear to be more satisfied with search results when they see brands they recognize
  • Google does not appear to favor brands or associated entities with its relevancy algorithm
  • Searchers’ familiarity with certain brands means they are biased towards them
  • Smaller brands bring a greater variety of users to sites

The correct answer is:

  • Users appear to be more satisfied with search results when they see brands they recognize
  • Searchers’ familiarity with certain brands means they are biased towards them

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