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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Reporting Certification

Which of the following are examples of revenue metrics? Select all that apply.

March 18, 2021 Certificate Land

Year-over-year growth
Deals won/lost
Revenue by product line
MQL to SQL conversion rate

The correct answer is:

Year-over-year growth
Revenue by product line

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What happens in the engage stage of the inbound methodology? →

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Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

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