Which is true of reserve ads?

  • Because impressions cannot be guaranteed, advertisers are charged a variable rate.
  • They can only be sold and served via Google’s Ad Exchange, or AdWords for video.
  • Because impressions are guaranteed, advertisers are charged a fixed rate.
  • Because impressions are guaranteed, advertisers are charged a variable rate.

The correct answer is:

  • Because impressions are guaranteed, advertisers are charged a fixed rate.

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