Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

  • To guarantee that the client will make a decision by the end of the meeting
  • Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
  • Preparation is not critical if you have enough experience
  • To prepare for potential objections the client may have

The correct answer is:

  • To prepare for potential objections the client may have.

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