Yandex Direct Certification

Which Factors Do Bid Forecasts Depend On?

April 4, 2020 Certificate Land

Competitors’ bids for the keyword and the ad’s CTR.
Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.

The correct answer is:

Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.

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