Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?
- Brand toward the end of the ad
- Moderate pacing–not too fast and not too slow
- Include supers and voiceovers to reinforce your brand
- Break the fourth wall–include a familiar face speaking directly to the camera
The correct answer is:
- Break the fourth wall–include a familiar face speaking directly to the camera.
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