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Google Ads Display Certification 

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

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  • Target a broad collection of placements with a single ad group
  • For each ad group, target groups of placements with similar themes
  • Move automatic and managed placements into separate ad groups
  • Create a separate ad group for each placement

The correct answers are:

  • For each ad group, target groups of placements with similar themes.

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