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HubSpot Contextual Marketing Certification 

Where do you want to place a navigation menu?

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  • Just at the top of each website page.
  • Just in the footer of each website page.
  • Above the fold and in the footer of each website page.
  • At the top of the homepage and only in the footer on all other pages.

The correct answer is:

  • Above the fold and in the footer of each website page.

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True or false? You can use personalization tokens in email subject lines.

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Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

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