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Google Analytics Certification 

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

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  • Mark event as conversion
  • Modify event
  • Create event
  • Import event

The correct answer is:

  • Create event.

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