When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

  • Strong performance: Users are highly engaged with the page.
  • Poor performance: Users are struggling with the page.
  • It depends on the specific page and its purpose.
  • Average Time on Page should never be used as a KPI for a content site.

The correct answer is:

  • It depends on the specific page and its purpose.

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