When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

  • Their sum total of followers, friends etc.
  • Someone whose remuneration requirements are within the allotted budget in your social media strategy
  • Someone who has expressed distaste for your competitors
  • Someone who can contribute their trusted insight to your community

The correct answer is:

  • Someone who can contribute their trusted insight to your community.

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