When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  •  Cost-per-acquisition (CPA)
  •  Manual cost-per-click (CPC)
  •  Cost-per-thousand impressions (CPM)
  •  Maximize Clicks

The correct answer is:

  • Maximize Clicks