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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Email Marketing Certification

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

November 17, 2019 Certificate Land

SMART goals
Segmentation
Engagement
Open and click rates

The correct answer is:

Open and click rates.

Get all the latest and 100% correct HubSpot Email Marketing Certification Exam Answers

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← True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. →

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What does email delivery refer to?

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Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.

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What does the send metric help you analyze?

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