When sending email you can segment contacts by their buyer personas. What is a buyer persona?

  • A buyer persona is an actual representation of your customer based on real data.
  • A buyer persona is a semi-fictional representation of your lead before they become a customer.
  • A buyer persona is a semi-fictional representation of your ideal customer.
  • A buyer persona is a tool you use to define your ideal customer.

The correct answer is:

  • A buyer persona is a semi-fictional representation of your ideal customer.

☑ Get all the latest and 100% correct HubSpot Email Marketing Certification Exam Answers