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HubSpot Email Marketing Certification 

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

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  • Setting goals
  • Creating content
  • Selecting personas
  • Identifying the timeline
  • Measuring and improving.

The correct answer is:

  • Setting goals.

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Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

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True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

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