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HubSpot Content Marketing Certification 

True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

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  • True
  • False

The correct answer is:

  • False.

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Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

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Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.

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All of the following are attributes of a content creation workflow EXCEPT:

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