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HubSpot Inbound Sales Certification 

When you identify an active buyer, what stage of the buyer’s journey will they most often be in?

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  • The awareness stage
  • The consideration stage
  • The decision stage
  • The inbound stage

The correct answer is:

  • The awareness stage.

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Here’s a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision isn’t yours alone. Sebastian is in charge of the equipment and Sal will have to approve the higher budget. We’ll include them in our next meeting to discuss the details of where we go from here.” Which part of the explore phase does it accomplish?

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