When do fluctuations in CPMs typically happen?
- They dip at the end of the year and rise at the beginning of the year.
- CPMs don’t fluctuate, they are a fixed value across the year.
- CPMs rise at the end of a quarter and dip at the beginning of a quarter.
- They rise at the beginning of the quarter and dip at the end of the quarter.
The correct answer is:
- CPMs rise at the end of a quarter and dip at the beginning of a quarter.
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