When do fluctuations in CPMs typically happen?

  • They dip at the end of the year and rise at the beginning of the year.
  • CPMs don’t fluctuate, they are a fixed value across the year.
  • CPMs rise at the end of a quarter and dip at the beginning of a quarter.
  • They rise at the beginning of the quarter and dip at the end of the quarter.

The correct answer is:

  • CPMs rise at the end of a quarter and dip at the beginning of a quarter.

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