When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

  • The consideration phase, when customers start to research potential products to buy
  • The finance stage, when customers think about their budgets
  • The action stage, the moment when customers commit and purchase your product
  • The sharing stage, when customers share images and feedback on your products

The correct answer is:

  • The consideration phase, when customers start to research potential products to buy.

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