When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

  • Treating your contacts the way you want to be treated and showing them value
  • Contact management and segmentation
  • Lead rotation for handoff to sales
  • Only top-of-the-funnel contacts

The correct answer is:

  • Treating your contacts the way you want to be treated and showing them value.

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