When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  •  An exclamation point in the display URL
  •  Information about Italian food in the description
  •  Use the same headline and description as other advertisers
  •  Include call–to–actions, such as “Find the nearest location”

The correct answer is:

  • Include call–to–actions, such as “Find the nearest location”