When creating ad units, which ad type should publishers choose to maximize revenue and why?

  • “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
  • “Text Only” because those have the highest click-through-rates.
  • “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.

The correct answer is:

  • “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.

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