When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Broad match only includes the exact words and phrases a user searches for
  • AdWords can automatically include these variations for you
  • AdWords only shows an ad for keywords with proper spelling and plural forms
  • Your keyword list would be disapproved based on Google’s advertising policies

The correct answer is:

  • AdWords can automatically include these variations for you