When covering the agenda at the beginning of a meeting, stating the purpose should be:

• avoided, unless the client asks you why he is meeting with you.
• client-oriented to let the client know what he will gain from meeting with you.
• quickly covered, so the client knows you are still in control.
• as fast as possible, so the client does not realize he is going to be sold.

The correct answer is:

• client-oriented to let the client know what he will gain from meeting with you.

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