When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  •  the same amount as the profit generated by your product
  •  based on how much your product is worth
  •  50% of how much your product is worth
  •  the same amount as the revenue generated by your product

The correct answer is:

  • based on how much your product is worth