When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day

The correct answer is:

  • Create a sequential rotation with the Rich Media creative set first.

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