Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

  • A. What are you offering?
  • B. How will this help your audience?
  • C. Why are you doing what you are doing?
  • D. None of the above

The correct answer is:

  • C. Why are you doing what you are doing?

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