Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
- A. What are you offering?
- B. How will this help your audience?
- C. Why are you doing what you are doing?
- D. None of the above
The correct answer is:
- C. Why are you doing what you are doing?
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