Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?

  • They have lower costs-per-click and increase the total volume of her website traffic.
  • They provide value comparisons that feature her product alongside more expensive products.
  • They advertise product inventory, using feeds to create high quality ad copy.
  • They’ll appear in random search results for exposure to a new customer base.

The correct answer is:

  • They advertise product inventory, using feeds to create high quality ad copy.

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