Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?

  • They provide minimal information, so interested customers have to visit her website for more information.
  • They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
  • They provide value comparisons that feature her product alongside more expensive products.
  • They have lower costs-per-click and increase total volume of her website traffic.

The correct answer is:

  • They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

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