What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

  • Set a $10 goal, and bid very high.
  • Set a CPA goal of $60, and then incrementally increase the goal over time.
  • Set a $45 CPA, and then continue to lower it in $5 increments over time.
  • Set the counting method to include only a percentage of the post-view clicks.

The correct answer is:

  • Set a $45 CPA, and then continue to lower it in $5 increments over time.

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