What’s a good use case for inventory packages?

  • A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
  • An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
  • A national coffee roastery launches a new medium roast that they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
  • A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers

The correct answer is:

  • A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.