What would you recommend to a retail publisher who is trying to run a forecast for Black Friday (a day when users buy a lot more goods than usual) in Ad Manager?

  • None of the Above
  • Nothing, Ad Manager will automatically know to increase inventory based on what happened last year
  • Forecast Adjustments & Historical Basis Rules
  • Ad Manager’s forecasting team creates a statistical model that it uploads to all networks globally to adjust for increased Black Friday delivery
  • A and C

The correct answer is:

  • Forecast Adjustments & Historical Basis Rules.

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