Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

October 24, 2019 Certificate Land

A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
Curated lifestyle images and creative copy to set her products apart from the competition.
An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

The correct answer is:

Curated lifestyle images and creative copy to set her products apart from the competition.