What targeting rules display an ad to users who have viewed a product, but not purchased it?

  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables

The correct answer is:

  • Positively target all product viewers AND negatively target all product purchasers.

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