What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?

  • Plan a tour for the targeted audience anyway.
  • Revise the content strategy to focus on engaging the targeted audience.
  • Revisit the metrics in a week.
  • Unlist videos that the new audience engages with the most.

The correct answer is:

  • Revise the content strategy to focus on engaging the targeted audience.

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