What role can attribution play in your reporting strategy? Select all that apply.

• Marketing attribution can help you identify your highest and lowest performing pieces of content.
• Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content.
• Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire team continues to collectively solve for your customers.
• Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.

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