What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

The correct answer is:

  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

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