What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

  • You must first click on the Audiences tab.
  • You must decide between Bid only or Target and bid in settings.
  • Your data management provider must connect to the Microsoft Advertising custom audience feature.
  • You must adjust the Default bid adjustment.
  • None of the above

The correct answer is:

  • Your data management provider must connect to the Microsoft Advertising custom audience feature.

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