What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

• The size of the target market represented by each persona.
• The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation.
• The goals and challenges the persona typically has that your product can help with.
• They’re quota for the number of sales they need to close with that persona each quarter.

The correct answer is:

• The goals and challenges the persona typically has that your product can help with.

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