What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

  • The size of the target market represented by each persona.
  • The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation.
  • The goals and challenges the persona typically has that your product can help with.
  • They’re quota for the number of sales they need to close with that persona each quarter.

The correct answer is:

  • The goals and challenges the persona typically has that your product can help with.

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