What is the recommended approach to translating a prospect’s goals into measurable targets?

Assign homework so you already have this information before the call.
Conduct the meeting over video to make it a more personal experience.
Wait to cover measurable targets until the prospect has your proposal to encourage them to close.
Do the exercise via a whiteboard or spreadsheet to run through different scenarios.

The correct answer is:

Do the exercise via a whiteboard or spreadsheet to run through different scenarios.