HubSpot Inbound Sales Certification

What is the main goal of a presentation?

November 14, 2019 Certificate Land

To provide value to the prospect
To recap the exploratory call
To work with the buyer on pricing
To review what the potential buyer should know

The correct answer is:

To provide value to the prospect.

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← If your company doesn’t produce very much content, all of the following are good alternatives EXCEPT:
Here’s an agenda that follows the CGP, TCI, BA framework: 1. Ask how business is going, review what you’ve already talked about, lay out the plan for this conversation. 2. Ask about their challenges and goals. Discuss their plans. 3. Ask about their timeline. Uncover what they stand to lose and gain. 4. Find out who else needs to be involved in the decision to buy or not buy. In this agenda, which part of the CGP, TCI, BA framework needs improvement? →