What is the first-touch attribution model?

  • Singles out the first touchpoint as the most recent visit.
  • 100% of the credit is assigned to the page that originally drove a visitor to your site.
  • Gives credit to the touchpoint where a conversion directly occurred.
  • Assigns a weighted percentage of the credit to the most recent touch points.

The correct answer is:

  • 100% of the credit is assigned to the page that originally drove a visitor to your site.

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